ART DIRECTION, GRAPHIC DESIGN

I have been working as a Design Director and Senior Graphic Designer at Great Performances since 2016. This is a collection of digital and print materials I’ve created for the brand over the last eight years.

I love being a part of a company with such strong values. Great Performances considers the impact of their activities on the environment, the community, and the sustainability of thier actions in every facet of the business.

Branding and custom wallpaper mural for Polish Salon in Portland, Maine. The pattern was made by painting hundreds of tiny nail swatches, photographing them, and digitally building them into a contemporary non-repeating mural.

Interior Design by Tyler Karu

Interior Photography by Erin Little

Katchkie Kitchen is a drop-off catering service debuting in 2023. Katchkie Kitchen highlights the seasonal produce from Katchkie Farm in Kinderhook, NY bringing healthy, local food direct to your NYC office.

The brand features a hand-drawn toile pattern depicting scenes directly from Katchkie Farm.

PACKAGE DESIGN

Package design for Verdun’s, Montreal Style, Veggie Pate, and Verduns Vegetable-Based Savory Pie Crusts.

verduns.com

Verdun’s products are gluten-free and vegan, fully organic, kosher, and contain zero preservatives.

Mae Mae cafe is located in the Mott Haven neighborhood of the Bronx in NYC. Mae Mae is a plant shop and 100% plant-based cafe. My two favorite places in one!

I made this illustration envisioning what a perfect afternoon in the cafe would feel like. The vibrant red walls of the space and the logo color came together at the same time.

Little Birch is a new cafe opening in the public garden space at 550 Madison Avenue. They offer a local and seasonal selection of soups, salads, smoothies, and sandwiches.

The intention of this logo is to depict a lovely, momentary interaction with nature. A bird on a birch tree is a commonplace site, even in the city, but only truly observed and enjoyed when you take a moment to sit in the park.

The typeface “Citrus” was chosen for its strong vertical movement, inline highlight, and subtle imperfections that speak to nature and a handmade gesture.

The color palette of goldenrod, slate blue, and cool charcoal was pulled from a photograph I took of beautiful, multi-dimensional birch bark. Anyone who thinks birch bark is black and white isn’t looking hard enough!

STYLING, ART DIRECTION, GRAPHICS

Portfolio of photo styling and art direction for ad and editorial projects. Coordinating Menu designs.

GRAPHICS

A collection of menus, marketing materials and booklets made for CxRA in NYC.

IDENTITY, MENU DESIGN, INTERIOR RENOVATION

Capa Cafe is located in the International Center for Photography in Manhattan. The cafe is named for ICP founder Cornell Capa and his brother, war photographer and photojournalist, Robert Capa.

Fabrication by Wood Steel Stone 

The Art of Cooking is an annual fundraising dinner and showcase for The Sylvia Center. I produce the invitations and digital and print collateral for the event. It’s always a joyful evening for guests to meet the students, taste their creations, and learn more about their community initiatives.

ILLUSTRATION, GRAPHIC DESIGN

Custom artwork generated for monthly fruit and vegetable festivals. A new recipe card is released every month inside of GP Hospitality Group’s NYC restaurants and cafes.

The artwork created for the recipe cards was also re-produced as a postcard gift set.

Digital graphics made in collaboration with designer Kaitlin Walsh.

GRAPHIC DESIGN, ART DIRECTION, ILLUSTRATION

The Sylvia Center is a fantastic organization dedicated to teaching young people about the connection between food and health. They provide nutrition-focused, culinary-based programming for students across all five boroughs.

Every summer they host a Farm-to-Table dinner at Katchkie Farm in Kinderhook, NY.

I have had the honor of designing this event since 2017. My projects include digital and print save the dates, Invitations, event graphics, programs, and collateral. (Almost always featuring hand-paper illustrations.)

sylviacenter.org

Event Photos by Maggie Marguerite Studio

BOOK DESIGN, ILLUSTRATIONS

The pandemic found so many of us spending more time in our home kitchens than ever, discovering or rediscovering favorite recipes.

This community cookbook is a collection of over 100 generously shared recipes and stories from 2020-2021.

Cut paper illustrations and book design.

Made for Great Perfromances in collaboration with Hadassah Dowuona.

LOGO, PACKAGE DESIGN

Logo and package design for Katchkie Farm tomato jam. Katchkie Farm is a 60-acre certified organic farm located in New York’s Hudson Valley.

katchkiefarm.com

Made in collaboration with Kaitlin Walsh

ILLUSTRATION, GRAPHICS, ART DIRECTION

A vegetable stamp concept created for The Sylvia Center’s Farm to Table Dinner. The patterns were used for event collateral, program and signage.

sylviacenter.org

Event Photography by Deidre Malfatto

IDENTITY SYSTEM, PRODUCT DESIGN

A custom juice bar cart designed for Great Performances hospitality group. Available to rent as a pop-up juice bar for any function.

Cart Fabrication by Wood, Steel, Stone

Photography by Maggie Margeurite Studio

PRODUCT DESIGN, ART DIRECTION

Embracing the beauty of a process typically done behind the scenes, this Chef’s Palette experience features the chef as the artist.

Custom table-mount heat lamps act as the chef’s task lamp, while they artfully layer colorful ingredients on each dish.

The table is draped with a durable, washable table runner featuring an energetic splatter paint graphic.

Project in collaboration with Chef Mark Russell

greatperformances.com

Photography by Maggie Marguerite Studio

VEGETABLE CARVERY

PRODUCT DESIGN, STYLING, GRAPHICS

A take on the classic “carvery” concept, this version features vegetable ash and edible floral crusted vegetables.

Handmade teak and steel hairpin-leg cutting boards present each vegetable on its own platform, cut to order and paired with a collection of unique sauces.

Presentation also features menu design and hand lettering.

greatperformances.com

Photography by Allan Zepeda

Design in collaboration with Chef Mark Russell